When you think about Dubai’s gold souks, what pops in most of our minds is – assured purity, along with quality and a wide variety of designs. However, it is the Dubai government’s relentless attention that deserves real credit for the trust that buyers place in Dubai’s gold business. Besides the usual conducting mandatory assessments, the government agencies are famously known for visiting the jewelers without any prior announcement in order to evaluate their goods for the price and most of all, purity.
The law has made it mandatory in a strong spirit of consumer protection for the jewelers to sell gold jewelry carrying the hallmark of this metal’s purity. If and when a buyer asks for the proof, the jewelers are said to be happy to oblige and show this hallmark, in order to prove their commitment towards compliance and quality. Generally, the hallmark is the manufacturer’s stamp and karat of this precious metal stamped on the jewellery.
In Dubai, the gold is normally available in 18, 21, 22, and 24 karats. The different karats and their characteristics are briefly explained in the table below.
Karat |
Characteristics |
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24K |
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22K |
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21K |
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18K |
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The purity of gold in Dubai is ensured with a Bareeq Certification. This certificate is issued by the DCLD – Dubai Central Laboratories Department in order to ensure the purity standard of gold, this is done in the following manner:
Usually, the authorities visit the store for this inspection at least three times a year.
The stores that are proved to be following true and fair jewellery trade practices are certified. The retailers that are holding a Bareeq Certification can display it or use it for advertisements. The inspection reports state almost a 98% compliance rate. And the other 2% fall under the jewelers that are found to commit fraud, mostly, unintentionally.
The majority of the problems arise in the case of imported jewellery, of which the purity is not declared in the packaging and is different from the country from which the piece was sourced.
Dubai’s efforts for maintaining their status of reliability when it comes to the sale of gold goes beyond the hallmarking of the jewellery, certifications, and inspection. There are many other initiatives such as the Market Deliverable Brand and Dubai Good Delivery, that along with the quality of production and refining cover responsible sourcing.