Max Life Insurance, now known as Axis Max Life Insurance, was rebranded on 13 December 2024, following an expanded partnership with Axis Bank. Although it is not a UAE insurance company, eligible UAE-based NRIs can purchase its NRI insurance plans online. This makes the company a practical option for Indians working or living abroad.read more
Written ByAashima MongiaContent Writer (Expertise: Term Life Insurance & Investment)
Aashima Mongia
Content Writer (Expertise: Term Life Insurance & Investment)
Aashima Mongia is a Content Executive at Policybazaar.ae, dedicated to bridging the gap between complex financial products and the people who need them. Specializing in Term Life Insurance and Investment portfolios, Aashima translates the "fine print" into high-value insights for the UAE market. With a background rooted in Commerce and Digital Strategy, she combines rigorous research with an audience-first philosophy. Her work is a blend of data-backed research and a deep understanding of the UAE's economic pulse, ensuring that every guide she writes is practical, timely, and easy to digest.
Reviewed ByAtul KathuriaBusiness Head – Term & Investment | Policybazaar.ae
Atul Kathuria
Business Head – Term & Investment | Policybazaar.ae
Mr. Atul Kathuria, Business Head of Term & Investment, is a seasoned business leader with more than 15 years of experience across industries, which includes specialising in the life insurance and wealth management space. An alumnus of IIT Delhi, he brings a strong analytical background and deep expertise in building goal-oriented financial solutions tailored for residents and expats in the UAE. By working closely with top insurers, he has strengthened Policybazaar UAE's range of term and investment plans, making financial planning more accessible and effective.
Note: Max Financial Services publicly disclosed that it is exploring a further merger with Axis Max Life Insurance to enable a direct stock market listing by April 2027. This does not currently affect existing policies or new purchases.
Yes, NRIs can buy Max Life Insurance’s NRI Life Insurance Policy, but with an important distinction. Axis Max Life Insurance does not issue UAE-regulated life insurance policies. Instead, eligible Non-Resident Indians (NRIs) living in the UAE can purchase eligible policies issued in India, subject to underwriting, documentation, and regulatory requirements.
This essential policy protects their family if something happens to the main earner. The payout can help their family rebuild their lives, cover daily expenses, and maintain their current lifestyle.
These policies are particularly suitable if:
Your family lives in India
You have financial liabilities in India
You want your insurance coverage denominated in Indian Rupees
You plan to return to India in the future
Why Buy a Policy from Max Life Insurance?
Axis Max Life has built a strong reputation in India’s private life insurance sector through consistent claims performance, product innovation, and customer service.
Here are the reasons why many people prefer buying a Max Life Insurance policy —
Highlights
Latest Figures*
Individual Death Claim Paid Ratio
99.8%
Assets Under Management
₹2,00,000 crore+
Individual Sum Assured in Force
₹21 lakh crore+
Branch Network
405+ branches
Lives Insured
1.01 crore+
No Travel Required
Complete video/tele-medical check-ups directly from Dubai or other emirates
*Figures are based on the company’s latest publicly available disclosures.
Best Axis Max Life Insurance Plans
Axis Max Life offers a wide range of life insurance solutions for different life stages. Here’s a quick comparison of some of its popular plans.
Axis Max Life Insurance Plan
Best For
Key Highlights
Smart Term Plan Plus
Income protection
Pure term plan with flexible payout options and high life cover
Smart Secure Plus Plan
Family protection
Life cover with terminal illness benefit and Return of Premium option
Smart Total Elite Protection Plan
Comprehensive protection
Customisable term plan with multiple rider options
Flexi Wealth Advantage Plan (ULIP)
Wealth creation
Market-linked returns with life cover and multiple fund options
Smart Wealth Advantage Guarantee (SWAG)
Guaranteed savings
Guaranteed returns with life insurance benefits
Shiksha Plus Super Plan
Child’s future
Helps fund higher education while providing life cover
Guaranteed Lifetime Income Plan
Retirement planning
Regular lifelong income after retirement
NRI Term Insurance Plans
UAE-based NRIs
Designed for Indian expatriates with worldwide life cover and flexible premium payment options
Which Axis Max Life Insurance Policy is Right for You?
Different financial goals require different types of insurance. Here’s a simple guide to help you decide.
If You Want To...
Recommended Plan
Protect your family's income
Smart Term Plan Plus
Get life cover with premium refund
Smart Secure Plus Plan
Build wealth with life cover
Flexi Wealth Advantage Plan
Receive guaranteed returns
SWAG Plan
Save for your child's education
Shiksha Plus Super Plan
Create retirement income
Guaranteed Lifetime Income Plan
Buy life insurance as an NRI
Axis Max Life NRI Term Insurance
For most UAE-based professionals with financial dependants, a term insurance plan is generally the most cost-effective way to secure a high life cover. Savings or investment-linked plans may be more suitable if your objective is wealth accumulation alongside insurance protection.
Optional Riders to Enhance Your Protection
You can strengthen your Axis Max Life Insurance policy by adding optional riders, depending on the plan selected.
Rider
Benefit
Critical Illness Rider
Lump-sum benefit upon diagnosis of covered illnesses
Accidental Death Benefit
Additional payout in case of accidental death
Disability Rider
Financial support in case of permanent disability
Waiver of Premium
Future premiums may be waived on specified events
These riders are available at an additional premium. You can use the riders to customise your policy based on your protection needs. Availability varies by product.
What is Not Covered Under Axis Max Life Insurance?
Most Axis Max Life insurance policies don’t cover claims arising from:
Suicide during the policy exclusion period (as specified in the policy)
Death while involved in criminal or illegal activities
Death because of alcohol or drug abuse, where applicable under policy terms
Death during undisclosed hazardous or adventure activities
Fraud, misrepresentation, or non-disclosure of material information at the time of policy purchase
Note: Exclusions vary by plan. Always read the policy wording before purchasing
What are the Main Benefits of Axis Max Life Insurance Policies?
When you buy a Max Life Insurance plan, you can get the following key benefits —
Financial Security - Max Life plans can help you create a financial safety net for your family. This ensures that they continue to live a financially secure life even in your absence.
Plan Your Child’s Future - With a Max Life Insurance policy, you can plan your children’s future, which includes their higher education plans. The death benefits they get in your absence can help them fulfil their dreams.
Create Corpus over Long Term - Most policies of this insurer require a long-term commitment to paying timely premiums. This helps the policyholder create wealth to achieve their goals.
Disciplined Investments - When you pay regular premiums, you invest money using a disciplined approach by paying regular premiums. With some life plans, you can get dual benefits of life cover and investments like this.
Retirement Planning - With several Max Life Insurance policies, you can plan your retirement. Certain plans also offer monthly income or lump sum payouts so that you can enjoy your life after retirement without any financial stress.
Who Should Buy Axis Max Life Insurance Policy?
Life insurance offers more than just coverage — it helps you build long-term wealth for yourself and your loved ones. Most importantly, it provides peace of mind, knowing your family will be financially secure if anything happens to you.
Here’s a list of people who can buy a Max Life Insurance policy —
For Newly Married People - After marriage, your financial responsibilities increase. A life policy can ensure that your spouse’s future is secure, covering your growing obligations.
For Young Parents - Life plans help secure your child’s future by covering their education and other needs.
For Those with Financial Liabilities - Max Life Insurance also helps you manage debts like home or car loans, ensuring your family isn't burdened.
For Nearing Retirement - Life plans aid in retirement planning, providing financial security and steady income post-retirement.
Can NRIs Buy Max Life Insurance Policies?
Yes, NRIs can buy Max Life Insurance’s NRI Life Insurance Policy. This essential policy protects their family if something happens to the main earner. The payout can help their family rebuild their lives, cover daily expenses, and maintain their current lifestyle.
Which Documents are Required to Buy Axis Max Life Term Insurance Policy?
Here’s the list of documents required to buy a Max Life Insurance policy —
Proposal form
Identity proof
Address proof
Any other documents that the insurance company requests
As an NRI, you may need the following documents to buy a Max Life policy —
Resident card/national identity card issued by the country of residence
Utility bill showing overseas address
Copy of a valid work permit/residential permit showing overseas address
Driving licence issued abroad with overseas address
Up to 3 months old credit card statements
Employer’s certificate as proof of overseas address
Additional Documents Required for Death Claims
Cause of Death
Common Documents Required
Medical/Natural Death
Doctor’s certificate, hospital records, discharge summary, medical reports
Axis Max Life offers both online and offline claim registration. In the event of the life assured’s death, the nominee should follow these steps:
Step 1: Notify the insurer
Raise the claim online through the claims portal. Alternatively, visit a branch or contact the customer support team.
Step 2: Submit the required documents
Submit the Death Claim Application (Form A), original policy documents, NEFT mandate with a cancelled cheque, and nominee identity/address proof.
Step 3: Claim verification
The insurer reviews the submitted documents and may request additional information, if required.
Step 4: Verification & Payout
Following verification, Axis Max Life releases the death benefit directly to the registered account.
Payout Options Available with Axis Max Life Insurance
Axis Max Life Insurance offers flexible payout options. This way, your family can receive the claim amount in the way that best suits their financial needs.
Lump Sum Payout: The person who gets the money, the nominee, receives the amount of money that was promised all at once. They can use this money to pay for things that need to be paid away, like loans, bills or their children's education.
Lump Sum + Monthly Income: The nominee receives a portion of the claim amount upfront, and then receives a fixed monthly amount for a certain period of time.
Long-Term Savings (Applicable to Savings & Investment Plans): Certain Axis Max Life insurance plans combine life cover with savings or investment benefits. This helps you build wealth for future goals such as retirement or your child's education. This benefit is not available with pure term insurance plans.
Frequently Asked Questions
What happens if you do not pay Max Life Insurance policy premium on time?
If you don’t pay the life insurance premium on time even after the grace period, your policy lapses. You will lose the incurred benefits, also wasting the already paid premium.
Can you cancel your Max Life Insurance policy?
Yes, you can easily cancel your insurance policy. Simply log into the official website, go to the ‘Cancellation’ section, and follow the instructions thereon.
Where can you get details about your Max Life Insurance policy?
You can find the policy details by logging in to the official portal.
Can you apply for Max Life Insurance plan online?
Yes, you can buy any Max Life Insurance plan online at your convenience.
Can you change the premium payment mode for your Max Life Insurance policy?
Yes, you can change the premium payment mode but only on policy anniversaries, given your policy is active. Simply submit the provided form after filling it properly.
Is Axis Max Life the same company as Max Life Insurance?
Yes. Max Life Insurance was rebranded to Axis Max Life Insurance on 13 December 2024. The company, IRDAI licence, and all existing policies are unchanged — only the name and branding changed.
Which Axis Max Life Insurance plan is best for UAE NRIs?
If your goal is affordable financial protection, the Axis Max Life Smart Term Plan Plus is the most suitable option. If you also want investment growth, consider ULIPs or guaranteed savings plans based on your financial objectives.
How can UAE NRIs contact Axis Max Life customer care?
NRIs can call the 24x7 NRI Helpline at +91 11 71025900 / +91 11 61329950, email nri.helpdesk@maxlifeinsurance.com, or send “Hi” on WhatsApp to +91 74283 96005.
What happens if you do not pay the Axis Max Life policy premium on time?
If you miss your premium due date, Axis Max Life offers a grace period (typically 30 days for annual payments). If unpaid within this window, the policy lapses. Lapsed policies can usually be revived within a specified period by paying overdue premiums and applicable interest.
Max Life Insurance UAE - Compare premiums & benefits of Max life insurance plan with other plans in UAE, Dubai. Buy online the best life insurance plan offered by Max. Apply now!
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